Finmid Product design
Finmid is a Berlin-based fintech startup providing B2B lending infrastructure that enables digital platforms to embed financing directly into their products. Their solution helps SMEs across Europe access working capital quickly, reliably and scale faster.
The Goal
The objective was to design a clear, data-driven onboarding and dashboard experience that simplifies complex lending processes such as loan management, credit approvals, assessments, and payment tracking accessible to business clients with minimal friction. The product needed to communicate trust, precision, and modern financial efficiency through its design.
Role
As the first product designer, I defined the visual direction, created the design system, and built the onboarding and dashboard experience from the ground up. I collaborated closely with founders and engineers to align design decisions with business goals and establish a scalable foundation for Finmid’s rapid expansion.
Impact
The redesigned experience supported Finmid’s growth across 30 countries and facilitated over €4B in embedded financing. My work also played a role in launching Finmid’s first credit card product, which achieved 306% ROI and generated €3.7M in profit. The new design system reduced friction, improved onboarding conversion, and strengthened Finmid’s position among Europe’s fintech innovators.
